Manifesto
Youspend2.5hoursadayonappsdesignedtowasteyourtime.
We built one that doesn't.
The problem
Every feed you scroll is a negotiation between what you want to see and what an advertiser paid to show you.
The advertiser wins. Every time.
You know what your favorite stranger on the internet thinks about politics.
You don't know what your best friend did this weekend.
The algorithm isn't broken. It's working exactly as intended.
Just not for you.
Whatifyoucouldjust
tellyourfeedwhatyouwant?
How it works
You ask. It listens. You stay in control.
Describe your feed
The water was unreal this morning.
Own the controls.
The algorithm is public. You set every weight, and we can’t override it.
See featuresNot for advertisers. Not for shareholders.
For you.
That's Surf.
What we believe
Your feed should answer to you. Not to an advertiser.
AI should serve you, not surveil you. Yours to control, always.
No platform should decide what ideas you’re allowed to see.
Social media should make you feel better after using it, not worse.